Why Ayurveda recommends applying perfumes twice a day

In this fast-paced world, people have come to rely on perfumes as part of their daily routine, moving it from just being a luxury to something that is essential for personal care. Fragrances not only make one feel better but also convey the mood and attitude about oneself and can make lasting impressions both in personal as well as professional settings. Interestingly, as per an Instagram reel shared by aranyamperfumes, this modern practice aligns with ancient wisdom, applying perfumes twice a day is a recommendation deeply rooted in Ayurveda. This tradition emphasises use of natural fragrances not only for their beautiful scents but for their health benefits.

Ayurvedic perspective on perfume
According to Ayurveda, applying natural perfumes twice a day in the morning and evening may bring a host of benefits. Maharshi Charak an esteemed figure in Ayurvedic literature encapsulated this wisdom which is translated into the idea that the application of natural perfumes helps with calmness of mind, which refreshes the body and energises the spirit throughout the day. Regular use of these fragrances is believed to

reduce stress and anxiety

while promoting relaxation.

Benefits of using natural perfumes
Promotes mental clarity: Some natural perfumes help clear your mind and enhance focus. This is because the calming effects in some scents improve cognitive function hence it helps with the ability to concentrate on daily tasks.
Reduces stress and anxiety: The use of natural fragrances can aid in reducing stress and anxiety as natural fragrances are proven to decrease the stress hormone levels of the body. Lavender and sandalwood have soothing scents that are known for the easy removal of anxious feelings and providing a good sense of well-being

Improves mood: The application of natural perfumes can improve a person’s mood significantly. Smell is very closely related to emotional response, a pleasant fragrance can stimulate good feelings and memories, which lead to overall happiness.
Promotes relaxation: Applying perfume in the evening can tell the body that it is time to wind down. Fragrances such as chamomile and ylang-ylang are very effective at inducing relaxation before bed, helping people sleep better.
Attracts positive energy: Natural fragrances are believed to attract prosperity and positive vibes into one’s life. By reducing negative emotions, these scents create an environment conducive to personal growth and success.
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Start your day with a refreshing natural scent that energises you. Citrus-based fragrances like lemon or orange can invigorate your senses. Choose calming scents for your evening application to prepare your mind for rest. Scents such as lavender or sandalwood can help you transition from the busyness of the day into a peaceful night. Take a moment during application to breathe deeply and appreciate the fragrance. This mindfulness enhances the calming effects of the perfume.

Ayurveda suggests that natural perfumes be applied twice daily as a way of improving general well-being. If this simple yet profound ritual is integrated into the daily routine, people may experience significant improvements in their overall day’s experience and confidence.