The Sony CES 2025 keynote will begin soon and you can watch it, and follow our coverage live, right here. The Afeela electric vehicle dominated Sony’s 2023 and 2024 CES press conferences and it appears that trend will continue this year, with an appearance at the Sony event (and a followup press conference) already confirmed. This represents a change for Sony, a CES mainstay company, as it’s better known for its decades in the consumer electronics space with its Walkman portables and Trinitron TVs of old along with next-gen PlayStation consoles and Alpha cameras.
What to expect at Sony’s CES 2025 press conference
The Afeela is the first product from Sony Honda Mobility, a joint venture between the Japanese electronics and transportation giants. After a surprise rollout at CES 2023, the Sony CES presser teed up additional details on the EV’s LiDAR-heavy sensor array and AI-enhanced cabin tech (the latter coming with an assist from Microsoft) at CES 2024. If the car’s previously announced scheduling waypoints — preorders in 2025 ahead of 2026 availability — remain intact, we’re hoping to hear which of the Afeela’s concept car niceties will actually make the cut once it enters the streets of the real world.
Of course, it won’t be all Afeela all the time in Vegas. Expect Sony to spend time talking up its imaging, gaming or maybe even its movie studio division. And with any luck, we’ll get more info on the company’s XR headset, which was shown off at the 2024 show, only to never be seen again. CES 2025 would be the perfect place to show off a meaty update of a possible competitor to the Apple Vision Pro.
Watch the Sony CES 2025 livestream
You can watch the Sony CES press conference as it happens below. The feed will start Monday, January 6 at 8:00PM ET.
The separate Afeela press conference will take place on Tuesday, January 7 at 4:30PM PT, and will be streamed on YouTube as well.
Follow real-time CES updates on our liveblog
Live209 updates
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Correction: it’s a trilogy of movies!
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Getting a trailer for a new Demon Slayer movie here, which should get people pretty hyped up.
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Sony’s XR headset prototype, being used here with the XYN animation system. (Sony) -
XYN is software that captures a real-life object via a mirrorless camera and then converts it to a 3D object. Pretty cool.
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Post-Afeela, this Sony presser is giving off major NAB show vibes.
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Now we’re talking about XR, Thaisa Yamamura from Sony’s TV Business Development team is out.
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The PXO Clara “vehicle visualization system.” (Sony) -
In the meantime, we’re hearing about some impressive software for animating vehicles. I am happy for the filmmakers out there who will find this useful!
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Sony opens Afeela 1 EV reservations at CES 2025
Afeela 1 is Sony’s near-final EV. (Sony YouTube) Read more about Sony’s Afeela one here!
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It’s all quite vague. Sony has songwriting camps! Sony has a program for aspiring filmmakers!
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We’re pivoting back to talking about creators, along with some footage from one of the Spider-Verse films.
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That’s it for Afeela, but price and reservations definitely count as news.
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Only California residents can reserve Afeela 1 for starters, but Sony says it’ll expand to more states over time.
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Here are the starting prices for the Afeela 1. (Sony) -
Oooh, pricing: $89,900 for the “origin” trim and $102,900 for the “signature” trim. And Sony is accepting reservations starting today via a $200 reservation fee!
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Naturally, there’s an Afeela agent, which sounds like yet another voice-activated assistant to navigate the car’s interface.
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A closer look at the Afeela 1’s driving experience. (Sony) -
Hey we’re 13 minutes in and we just heard “AI” for the first time, as Sony discusses the sensors and software it’s using to power Afeela’s driver-assist features (I’m reluctant to call anything autonomous at this point).
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OK, it does sound like we’re getting some real detail here, including the initial reservation process
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Here comes the latest version of the Afeela 1, the EV from Sony Honda Mobility. (Sony)
I’m Manas Ranjan Sahoo: Founder of “Webtirety Software”. I’m a Full-time Software Professional and an aspiring entrepreneur, dedicated to growing this platform as large as possible. I love to Write Blogs on Software, Mobile applications, Web Technology, eCommerce, SEO, and about My experience with Life.