If your Instagram recommendations have been feeling a little stale, you’ll soon have a way to make the app’s algorithm forget everything it thinks it knows about you. Meta is testing a new feature that will allow users to reset the algorithmic suggestions that power the app’s feed, Reels and Explore section.
The company described the feature as a “test,” but said the update “will soon roll out globally.” With the change, users will be able to “reset suggested content” from the content preferences section in Instagram’s settings. This will, according to Meta, allow you to “start fresh” and provide an opportunity to re-tune the app’s suggestions.
But while this may help you get an Instagram feed that better reflects your current interests, Meta notes that doing this kind of “reset” doesn’t delete any of your data from the app or change how the company serves you ads. (Instagram has a separate setting to personalize ad preferences.)
Meta is framing the change as part of its push to bring new safety features to teens, even though the feature will be available to all users. “We want to give teens new ways to shape their Instagram experience, so it can continue to reflect their passions and interests as they evolve,” the company wrote in a blog post. The service has previously faced criticism over its recommendations, which EU regulators have suggested could encourage “addictive behavior.”
The company notes that it has other teen-specific features meant to prevent its younger users from seeing inappropriate content. It recently introduced “teen accounts,” which have stricter privacy settings, and attempts to block certain types of harmful content from appearing in their feeds.
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