How to enhance your eCommerce Platform?

How does an enhanced eCommerce Platform get more Business?

To know Why eCommerce is Important and How you can build your eCommerce platform, please read this article – Get Started with eCommerce.

Now I assume that you know what is eCommerce and how to get started with this by reading the previous article that I linked above.

So, Now the time to learn how to enhance your eCommerce platform for greater performance, Business growth, and optimum results, for a basic eCommerce platform the features included are, product catalog, add to cart button, quick view button, cart, checkout process, payment gateway integration, email notification, and invoice generation and in some cases delivery process tracking and order returning features are included.

Enhanced eCommerce means you have to integrate a few advanced functionalities along with automation codes that will execute depending upon the user activities and interactions.

Here, 1st comes advanced product display options and how you can enhance them for better user interaction and user experience, lots of things can be done here depending upon the category and nature of the product.

Cart and Checkout Options can be optimized to promote cross-sell and up-sale along with cart-based offers/discounts, frequently bought together display, one-page checkout options, etc.

We can also customize and change payment gateways based on country, currency, shipping zones, and user roles for payment processing.

You can also include and optimize order process and shipping tracking options to suit your business method and strategies.

We can also integrate a powerful marketing automation system for you to convert and retain your customers, automation system like follow-up emails – Automatically email customers who buy specific products and ask for a review or suggest other products they might like.

Abandoned Cart – Remind customers who have left items in their shopping bag with automatic emails at set intervals. Win Back Inactive Customers – Target inactive customers with automated email marketing campaigns. Include special offers and recommendations.

SMS Notifications – SMS Triggers on customers’ specific interactions and activities, Review Rewards – Get more product reviews by offering discounts for reviews. Limit the discount based on how many reviews are posted and by the rating given.

Wishlist Marketing – By developing a wishlist feature on your eCommerce Platform and by sending timed wishlist reminder messages and notify when a wished product goes on sale or so you can enhance the sale.

Birthday Emails/Messages – Delight customers with a special eCommerce birthday message and with a discount coupon or so, Personalized Coupons – for enhancing eCommerce you can generate dynamic personalized coupons for your customers that increase purchase rates.

Refer A Friend – Boost your word-of-mouth sales with the Refer A Friend feature, VIP Customers – Reward your best customers with VIP status based on different spend requirements.

And also, never forget to do technical eCommerce SEO along with automatic google product feed, Facebook pixel tracking, and marketing, Advanced Reporting system for your whole eCommerce platform, Whatsapp messaging integration, Pdf invoices/packing slip generation, and also do eCommerce Analytics integration in your platform to get the performance insights.

“Enhanced eCommerce” – So, Are You Ready to take your eCommerce business to the next level? I will do this job for you with top-notch features to enhance your eCommerce Platform.

Do let me know your thoughts and feedback by commenting and you can contact me on ↓

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